The ‘Gentrification Font’ (There’s Really A Typeface For Rich People Taking Over Poor Neighborhoods?)

“‘Gentrification font’ applies to any stylish sans serif that decorates houses and real estate developments, especially in changing areas. Users replying to the viral Twitter thread pegged it as anything from Avenir to Futura to Century Gothic, which look identical to an untrained eye.” But the font most identified with gentrification is Neutraface, most familiar from the restaurant chain Shake Shack. Here’s a deep dive into how this phenomenon developed. – Vice